About Judy Arazoza of Strong by Judy


Helping women master fitness over 40 and healthy nutrition, and gratitude.

  • Are you a woman in looking at age 40, 50, 60 or 70 and are struggling to maintain a fit physique and healthy lifestyle?

  • Have you tried countless diet programs and watched numerous training videos but you still aren’t seeing the results you want?

  • Are you frustrated at how easy it used to be to maintain your weight when you were younger, and you long for those days when your closet had a single size of clothes to choose from?

  • Are you thinking, “I’m doing the same things I’ve always done but I’m getting less fit. It’s getting harder and harder.”?

I completely understand your frustrations, because I was just like you.

Hi, I’m Judy Arazoza, owner of Strong by Judy, and I was astonished at how much harder things got after I hit 40. Each passing year brought new struggles and I had to stay ever-vigilant in order to look and feel healthy.

Not only that, but I had little kids to deal with, a husband who worked long hours, and career goals as well. I remember thinking: How can I be fit if I can’t even get into the gym?

That’s when I discovered those mail-order catalogs that sold exercise videos, so I bought several and dedicated myself to getting up in the wee hours of the morning before my family to exercise.

Judy Arazoza

It was not easy, but I did it and I saw the results I was looking for.

This lasted for about a decade and led me to get into distance running and searching Internet forums to connect with other women who were also exercising.

I actually ended up gaining weight while distance running, which was incredibly disheartening.

My physique didn’t get better…it regressed. Not only his, but I had more problems with injuries, more problems with fat in places I didn’t want, and my appetite was out of control.

It was during this time that I began to read more about the benefits of specific exercise programming for women over 40.

My kids didn’t need me as much at this time in my life, so I became a certified trainer and certified Precision Nutrition coach.  In spite of my former career in health care and numerous certifications, there was still something missing. 

That led me to the missing link that most programs ignore.

You see, a lot of times the biggest thing stopping us from being successful is what is in between our ears… thoughts that hold us back, justify our bad habits, and tell a negative story about who we are and what we can achieve. But the truth is those are stories that we can re-write to be in alignment with our desire to feel better, look better, and improve our health. 

Our brain is very literal, and it absorbs sarcasm and negative comments like a sponge. This I discovered is why so many women struggle with sustainable results. We beat our brain down with negative stories and comments. Our brain takes these comments to be truth and we act accordingly. The most important factor in healthy behavior management is the work we do to train our brain that we are worthy. 

This is what most programs overlook. 

I knew that I was on to something because once I re-wrote the negative stories and beliefs, I experienced a massive attitude-shift, and it felt like taking the weight of the world off my shoulders.

Here is the thing: We just can’t say that we are worthy once and forget it. It is like washing our hands. We have to practice often and sincerely. Strong by Judy is dedicated to helping women to use worthiness along with sweat equity and sustainable nutrition, to achieve and maintain optimal health.

With these three keys, Strong by Judy is on a mission to help women get fit and healthy from the inside out.

Strong by Judy was born out of my own necessity to live well and still have time to enjoy life. It began with practicing gratitude. Strong by Judy is a way of life that embraces mindful practices to make fitness and intuitive eating a lifestyle. Living the Strong by Judy way is based on owning our uniqueness, feeling worthy, and embracing our imperfections.
If this resonates with you, click here to learn more about the services I provide and how you can begin your journey to becoming gratefully fit.